360/VR/AR
All the new and exciting stuff – but it has actually been around for many years.
360-degree images and VR are essentially the same. You see everything around you, either by dragging the mouse or by looking around with VR goggles. It’s a fantastic tool for creating an understanding of space and layout, and at the same time, a way to bring homebuyers into the floor plan. We can also combine VR and configurators in photorealistic quality, allowing users to explore their choices in detail.
AR, or augmented reality, has now become so integrated into the mobile devices most people carry that we can run it without any app or installation. You can simply place a house type on a plot, walk around it, go inside, and take pictures of everything on your phone – directly from a link on the website. Of course, floor plans can still be brought up from a catalog, as we did for Huscompagniet in their app back in 2016.